For the third consecutive year, Visualcom played a crucial role in bringing the Santos Tour Down Under (TDU) to life. As Australia’s premier cycling event, TDU requires seamless branding, large-scale installations, and high-impact visual elements to elevate the experience for spectators and participants alike. With our end-to-end creative solutions, from concept and design to print, production, and installation, Visualcom transformed ideas into reality, ensuring the event stood out on every level.
Visualcom’s involvement in TDU extended across multiple touchpoints, including:
Vehicle Graphics & Wraps Designed, printed, and installed wraps for over 160 vehicles, ensuring a cohesive and professional event presence on the road.
Tour Village Branding Transformed the Tour Village with dynamic entrance signage, vibrant kids zone, directional signage, informative history displays, and vibrant branding throughout the team zone.
Hotel & Venue Signage Provided striking graphics and branding for official team hotels and key locations to create a seamless experience for international and local competitors.
Track Signage & Activation Produced large-scale signage, track branding, and activations to enhance visibility, elevate sponsor exposure, and create a world-class event atmosphere.
