Visualcom played a pivotal role in bringing the AFL Gather Round event to life, focusing on vibrant activations, high-quality printing, and eye-catching signage. This collaboration highlighted our proficiency in creating immersive experiences and visual storytelling that captivated fans and enhanced the event atmosphere. Through innovative design and strategic placement, our activations, printing, and signage solutions not only celebrated the spirit of AFL but also significantly contributed to the overall success and fan engagement during the Gather Round.

afl gather round airport activation.

Our team was tasked with activating the airport for the AFL Gather Round, turning a conventional airport environment into an extraordinary prelude to the event. Specializing in activations, printing, and signage, we were able to transform the space into a dynamic AFL-themed experience right from the moment fans stepped off the plane. Through focused execution and strategic design, we introduced fans to the AFL spirit, making their arrival not just a step into the city, but the first step into the excitement of the Gather Round event. This initiative highlighted our ability to craft engaging, memorable encounters and utilising all customer touchpoint to their maximum potential.

afl gather round festival plaza activation.

To boost Festival Plaza’s foot traffic during the AFL Gather Round event, we strategically installed step graphics and an entrance arch. These visual cues were aimed at drawing in passersby, making the plaza a focal point of activity and engagement. This direct approach effectively increased attendance, demonstrating our capability to leverage design for crowd navigation and event promotion.

afl gather round city activation.

For the AFL Gather Round, Visualcom played a pivotal role in transforming the city into a hub of excitement and fan engagement. We created dynamic city activations, including the stunning Torrens Footbridge, vibrant city banners, and eye-catching pavement graphics. Our innovative signage brought the spirit of the game to life, ensuring every element resonated with the energy and passion of the AFL. Visualcom’s creative and impactful activations made the event unforgettable for all attendees.

afl gather round elder park activation.

Our team was also tasked with bringing the AFL Gather Round spirit to Elder Park. Leveraging our expertise in live event activations, we transformed Elder Park into an interactive AFL fan zone, complete with player towers and a Telstra space cube for customised guernseys. This project not only extended the AFL celebration throughout the city but also created a focal point for fan gatherings, activities, and pre-game excitement.

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