for over 20 years, visualcom has played a key role in making the fringe festival unmissable, boosting its appeal and drawing in bigger crowds. by blending fresh ideas with our deep experience in arts and culture, we’ve designed visual touchpoints that grab attention and keep people coming back. our work has helped transform the festival into a must-see event, loved by artists and audiences alike. at visualcom, we prove how powerful strategic creativity can be in making an event truly stand out.
adelaide fringe airport activation.
Visualcom took the Fringe Festival to new heights with an innovative airport activation, letting travelers feel the festival vibe the moment they landed. A huge wall graphic and interactive cut-outs turned arrivals into fun photo spots, sparking excitement and buzz. These installations showcased Visualcom’s talent for creating immersive experiences that connect audiences to events before they even arrive.
vehicle graphics.
visualcom took the fringe festival to the streets with custom vehicle graphics that turned festival vehicles into moving billboards. this mobile campaign spread the buzz across the city, catching the eye of both locals and visitors, sparking even more excitement and boosting attendance.
box office and signage.
Visualcom brought the Fringe Festival to life from the start, transforming the box office and signage into vibrant, engaging touchpoints. Our designs guided attendees while sparking excitement, setting the tone for an unforgettable festival experience.
crown plaza graphics.
we took festival promotion to the next level by turning the crown plaza lifts into vibrant, unexpected advertising canvases. with eye-catching graphics inside and out, we transformed a routine elevator ride into a unique promo moment, extending the festival’s reach and creating memorable, unexpected touchpoints.
