For over 20 years, Visualcom has been pivotal in making the Fringe Festival more visible, significantly increasing its appeal and audience numbers. By merging innovative ideas with our rich experience in arts and culture, we design physical visual touchpoints that not only captivate but also draw larger crowds. Our work has transformed the festival into a must-visit destination, celebrated by artists and attendees alike. Visualcom’s dedication exemplifies the impact of strategic, creative solutions in boosting a festival’s visibility, ensuring it remains a standout event.

adelaide fringe airport activation.

Visualcom boosted the Fringe Festival’s visibility with an innovative airport activation, featuring an expansive wall graphic and interactive cut-outs bringing the festival’s vibrant energy to travelers from the moment they landed. The interactive cut-outs, allowed visitors to become part of the festival through engaging photo opportunities. These installations not only captivated passengers but also significantly amplified anticipation and engagement for the festival, demonstrating Visualcom’s ability to create immersive experiences that bridge the gap between the event and its potential audience.

vehicle graphics.

Visualcom also brought the Fringe Festival to the streets through custom vehicle graphics. This mobile visual campaign transformed festival vehicles into moving billboards, spreading excitement and visibility across the city. capturing the attention of locals and visitors alike and driving further interest and attendance.

box office and signage.

Visualcom enhanced the Fringe Festival experience with the box office and signage, making the first point of contact for attendees visually engaging and informative. Our work ensured the festival’s vibrancy was evident from the moment of arrival, with signage that not only guided but also intrigued, contributing to a memorable and immersive festival atmosphere.

crown plaza graphics.

We took festival promotion to innovative heights by transforming the lifts at the Crown Plaza into unexpected advertising canvases. By applying vibrant graphics both outside and inside the lifts, we captured the attention of guests and visitors, turning a routine elevator ride into a unique promotional moment for the Fringe Festival. This not only extended the event’s reach but also demonstrated the power of creative engagement at unexpected touchpoints, ensuring the festival’s presence was felt in novel and memorable ways.

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08 8212 9330 . 234 currie street . adelaide . sa . 5000 . [email protected]

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