for over 20 years, visualcom has played a key role in making the fringe festival unmissable, boosting its appeal and drawing in bigger crowds. by blending fresh ideas with our deep experience in arts and culture, we’ve designed visual touchpoints that grab attention and keep people coming back. our work has helped transform the festival into a must-see event, loved by artists and audiences alike. at visualcom, we prove how powerful strategic creativity can be in making an event truly stand out.

adelaide fringe airport activation.

Visualcom kicked the Fringe Festival’s visibility up a notch with an innovative airport activation that had travellers feeling the festival vibe the moment they arrived. A massive wall graphic and interactive cut-outs brought the festival’s energy to life, letting visitors step into the action with fun photo ops. These installations didn’t just catch people’s attention—they built excitement and buzz, proving Visualcom’s knack for creating immersive experiences that connect events with the audience before they even show up.

vehicle graphics.

Visualcom also brought the Fringe Festival to the streets through custom vehicle graphics. This mobile visual campaign transformed festival vehicles into moving billboards, spreading excitement and visibility across the city. capturing the attention of locals and visitors alike and driving further interest and attendance.

box office and signage.

Visualcom enhanced the Fringe Festival experience with the box office and signage, making the first point of contact for attendees visually engaging and informative. Our work ensured the festival’s vibrancy was evident from the moment of arrival, with signage that not only guided but also intrigued, contributing to a memorable and immersive festival atmosphere.

crown plaza graphics.

We took festival promotion to innovative heights by transforming the lifts at the Crown Plaza into unexpected advertising canvases. By applying vibrant graphics both outside and inside the lifts, we captured the attention of guests and visitors, turning a routine elevator ride into a unique promotional moment for the Fringe Festival. This not only extended the event’s reach but also demonstrated the power of creative engagement at unexpected touchpoints, ensuring the festival’s presence was felt in novel and memorable ways.

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08 8212 9330 . 234 currie street . adelaide . sa . 5000 . [email protected]

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